Week 3 - Marketing discussion questions Essay Example | Topics and Well Written Essays - 500 words

Week 3 - Marketing discussion questions - Essay Example In case of Industrial Buying, this person is called Purchase Manager. A common day example can be mothers of a teenager who give permission to their kids for buying toys of their own choice. The primary concern for such type of buyer is price. They are usually not impressed by the qualities of product as compared to other products. External factors greatly affect such kind of buying decisions. The primary tool for marketers facing such type of buyers is the price-comparison list of competitors and the independent list of features of product. b) The Expert: sometimes the consumer is not fully aware of the qualities or features of the product and they rely on expert advice for purchase of such products. For example IT consultants usually analyze the type of organization and then help the overall purchase of IT solution for the organizations. As a common day example, products such as pampers are bought by mothers who know exactly what type and quality of pampers will perform the required function for her baby. Internal factors need to be considered in marketing products to experts. To market your product to such buyers, always show the expert what your product can do. What benefits it can give to the consumer. Show him the best features of your product. c) The User: when you have to market your product to end user, always show them how the product can solve their real world problems. Marketing is very crucial in such cases. Understand their need and then market the product to make them sure that your product can fulfill their need and provide them with the desired benefits (Changingminds, 2007). 2. Amanda’s own confection offers different valentine’s chocolates such as cupid bad, hearts cello bag, and they are usually priced as $1.1 per oz. (Amandasown, 2007). Fannie May offers boxes fill with different shapes of chocolates and are priced at approximately $1.625 per oz. (Fanniemay, 2007). Then we also have Rivera Chocolates who

Science tells us the truth about reality Essay Example | Topics and Well Written Essays - 500 words

Science tells us the truth about reality - Essay Example The results will therefore explain real behavior of the studied objects and communicate the truth that is observed. Scientific information can also be gathered from people’s opinions and perceptions on reality. Information that is developed from these approaches represents truth because they rely on people’s experiences or rationale from observations. Collecting data on people’s experiences, for example, develops information from people’s real life experiences. It therefore communicates the truth to the extent that the source narrated the truth. Other methods for developing scientific information such as making direct observation or analyzing secondary sources of information also support the position that science tells the truth about nature. This is because the methods are accurate and consistent (Cottrell and McKenzie 194- 196, 230- 234). These mean that science based information is derived from real life experiences and is therefore reflective of the tr uth about the reality that develops it. There are however arguments that science does not tell the truth about nature. The fact that some theories are not developed from actual data means that the theories cannot be proved using real life issues. The theories may therefore lack accuracy and consistency in what they say about reality. Inaccuracy of what science says in the theories may mean that science is not saying the truth. Scientific information may also be true in one area but it may be false in another area because of inconsistency (Cottrell and McKenzie 13). Existence of factors and happenings that science cannot explain also means that science may not be telling us the truth about reality. Logics and mathematical positions are examples of truths that science does not explain. Science only offers assumptions on the positions. Many other scientific positions are based on assumptions that cannot be